PR project proposal

Statement of problem

Non-Governmental organization (NGOs) should communicate between themselves in order to build trust and good governance .However, what I have noticed is that the NGOs in Morocco lack, if they have any, PR programs and external communication. My case study will be based on the Rotaract club external communication. The communication between the different Rotaract clubs is very weak, and this constitutes a real problem for their credibility and the motivation of their members also.

Basic research design (Literature review)
My research design will be based on the case of the Rotaract Club of Al Akhwayn University and its relation between the other Rotaract clubs based in morocco.
I will be using some internet websites related to the NGOs in morocco.

Research question
The NGOs in morocco lack of external communication since they don’t communicate and cooperate. Why is that? And how this problem should be resolved?

The rationale, and explanation of what the findings of this project will
contribute in the future
This research paper may be useful for the NGOs in morocco since it will be as guide for them in order to improve their PR program and communication problems. The finding of this project will contribute to the improvement of the external communication of the NGOs in morocco in the future. My audience will be all the people involved in any kind of NGO activities and also and it may serve them as a reference.

Situational analysis
This part will include the historical part of my case study which is Rotaract Clubs in Morocco

Message statement
The message statement of all rotaracts clubs over the world is “We lead the way”

Target audience
People working under NGOs

Key audiences messages
The message that I m tending to address to my audience is that the NGO should reinforce their external communication and create methods and new ways to create between themselves.

Communication vehicles
Blogs and Brochures

Timing
20 September: creation of the blog (www.rotaract-aui.blogspot.com)
22 September: Proposal
23 September: research paper first draft
30 September: final draft of the research paper
15 October: Advertising spot of Rotaract club